Perplexity has introduced a new AI-powered shopping assistant, aiming to streamline the online shopping experience for users. Key features include:
- Buy with Pro: A one-click checkout option for Perplexity Pro users in the U.S., allowing them to purchase select products directly through the platform. This feature simplifies the buying process by securely storing shipping and billing information and offering free shipping on all orders made through "Buy with Pro." If this service is unavailable for a product, users are redirected to the merchant’s site to complete their purchase.
Introducing Perplexity Shopping: a one-stop solution where you can research and purchase products. It marks a big leap forward in how we serve our users – empowering seamless native actions right from an answer. Shopping online just got 10x more easy and fun. pic.twitter.com/gjMZO6VIzQ
— Perplexity (@perplexity_ai) November 18, 2024
- Snap to Shop: A visual search tool that lets users find products by uploading photos, making it easier to shop without needing detailed product information.
The new @perplexity_ai "Snap to Shop" feature is pretty magical. pic.twitter.com/r3mNfHUAwG
— Greg Feingold (@GregFeingold) November 18, 2024
- Unbiased Product Recommendations: When users ask shopping-related questions, Perplexity provides product recommendations through easy-to-read cards that are not sponsored. These recommendations are based on integrations with platforms like Shopify, ensuring access to up-to-date product information.
Additionally, Perplexity has launched a Merchant Program, allowing retailers to share product data with Perplexity. This program offers benefits like increased visibility in search results, payment integrations for seamless checkout, and access to a custom dashboard for insights into shopping trends.
The company plans to expand these features beyond the U.S. market in the future, enhancing its global reach in the e-commerce space.
