Perplexity AI tests watchlists for sports teams and finances

Perplexity AI appears to be rolling out watchlist features for sports teams and stock tickers, accessible via its homepage widget. This development aligns with the company's broader strategy of integrating personalization and real-time data capabilities into its platform. While the watchlists are currently limited to the homepage widget, a future "Personalization" tab in the settings menu is expected to make these lists more accessible and editable. However, this settings feature has not yet been implemented.

The watchlist functionality would allow users to track specific sports teams or financial assets directly from the Perplexity interface. Although details on how updates will be delivered remain unclear, there is speculation that notifications—already available for long-running reasoning prompts—could extend to watchlist updates in the future. This would provide users with real-time alerts on their chosen teams or stocks.

This feature fits into Perplexity's ongoing efforts to enhance its utility as a real-time search and AI assistant platform. The company has recently introduced several other features, such as an AI assistant capable of performing tasks across multiple apps and an enterprise-focused Sonar API for generative search. These developments reflect Perplexity's ambition to compete with major players like Google and OpenAI by offering a tailored, user-centric experience that extends beyond traditional search capabilities.

The addition of watchlists could appeal to users interested in personalized, real-time updates without needing to switch between multiple platforms. It also signals Perplexity's intent to expand its functionality into areas like financial tracking and sports updates, potentially increasing user retention and engagement. However, the absence of the promised Personalization tab suggests that this rollout might still be in its initial stages, with further refinements expected over time.