OpenAI launches AI-powered video generator Sora for creators

· 2 min read
Sora

OpenAI has officially launched its AI-powered video generation model, Sora, marking a significant step in the development of generative AI for video content. Initially introduced in February 2024 as a research preview, Sora is now available to the public through ChatGPT Plus and Pro subscriptions. This release coincides with OpenAI's "12 Days of OpenAI" campaign, which features daily product launches and demonstrations.

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Sora generated sample

Sora operates similarly to OpenAI's image-generation model, DALL-E, enabling users to create video clips by providing text descriptions. The model also supports advanced functionalities such as generating videos from static images, extending existing videos, and filling in missing frames. The latest iteration, known as Sora Turbo, is faster and more efficient than the earlier version previewed in February.

Sora

Key Features of Sora

  1. Video Quality and Length: Users can generate videos up to 1080p resolution and 20 seconds in length. Supported aspect ratios include widescreen, vertical, and square formats.
  2. Creative Tools: Sora includes a storyboard tool for frame-by-frame input customization and allows users to integrate their own assets for remixing or blending content.
  3. Community Engagement: The platform features "Featured" and "Recent" feeds showcasing user-generated content, fostering a creative community.
  4. Subscription Plans: ChatGPT Plus users can create up to 50 videos per month at 480p resolution or fewer at 720p. Pro subscribers gain access to higher resolutions, longer durations, and significantly increased usage limits.

Availability and Target Audience

Sora is currently available at sora.com to ChatGPT Plus and Pro users in 137 countries excluding EU and UK, with plans for broader access and tailored pricing models in early 2025. Its primary audience includes content creators, marketers, educators, and anyone exploring innovative storytelling methods.