Meta has launched Meta One globally, introducing a subscription service across Instagram, Facebook, WhatsApp and Meta AI. It opens with more than 50 paid features for individuals, AI power users, creators and businesses, while the core apps and everyday Meta AI use remain free. Meta plans to add Edits, AI glasses and other products over time.
We're introducing Meta One, a new subscription service on Facebook, Instagram, WhatsApp, and Meta AI that gives you access to more AI, expression features, and tools to help creators and businesses.https://t.co/Gog56h0wws
— Meta Newsroom (@MetaNewsroom) September 15, 2026
Single-app plans cost $3.99 a month for Instagram Plus, $3.99 for Facebook Plus and $2.99 for WhatsApp Plus. Instagram offers custom DM and Story fonts, selected Story-viewer alerts and DM previews. Facebook is adding Messenger customization, more Reels insights and super reactions. WhatsApp combines themes, icons, stickers and extra pinned chats, with tests planned for backup storage and Focus Schedules that mute or hide chats at set times.
The $7.99 Core bundle combines all three app plans with higher limits for image creation and editing, Muse-powered video generation, Instagram Restyle, voice effects and other AI tools. The $19.99 Premium plan provides Meta’s highest individual creation limits. In early tests, more than half of bundle subscribers used both AI and self-expression features, with Restyle and voice effects among the main reasons for subscribing.
For creators and businesses, Meta One adds expanded profiles for websites, locations and customer feedback, a prominent follow button on Reels, automatic follow invitations and more Meta Business Agent access for round-the-clock customer replies. Essential starts at $14.99 and includes a verified badge, a verified WhatsApp Business channel and impersonation protection after successful verification. Advanced starts at $49.99, adding Story scheduling up to 30 days ahead, links in organic posts and Reels, exportable analytics, deeper audience data, password-free team access, more linked WhatsApp devices, broadcast credits and a larger agent allowance. Expert starts at $149 and Max at $499 for teams needing the highest feature and agent capacity.
Edits Plus is also due to join Meta One with more cloud storage for projects across devices and added use of an upcoming assistant that can analyze Instagram insights and suggest ideas. Meta is packaging paid layers around its existing free social and AI products rather than requiring another account or app. The service targets people seeking higher creative limits and professional tools inside platforms they already use. Exact benefits, pricing and availability can vary by region, app and account.
