Google has introduced AI Mode, an experimental feature in Search Labs, leveraging Gemini 2.0 to provide advanced AI-powered responses for complex queries. This new mode expands on the capabilities of AI Overviews, which are already used by over a billion people.
AI Mode is designed to handle nuanced, multi-part questions and follow-ups, offering more in-depth exploration of topics. It combines Gemini 2.0's advanced reasoning with Google's information systems, including the Knowledge Graph and real-time data sources.
BREAKING 🚨: Google is launching an AI Mode experiment in search.
— TestingCatalog News 🗞 (@testingcatalog) March 5, 2025
"This new Search mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions." https://t.co/X8o2TuweHG pic.twitter.com/L4DhwXpH7i
The system uses a "query fan-out" technique, conducting multiple related searches across subtopics and data sources to provide comprehensive responses. This approach allows users to access a broader range of information than traditional Google searches.
Google is initially rolling out AI Mode to Google One AI Premium subscribers as part of a limited, opt-in experience in Labs. The company aims to improve the feature based on user feedback and is working on enhancements such as more visual responses and richer formatting.
Additionally, Google has expanded AI Overviews by launching Gemini 2.0 in the U.S. for coding, advanced math, and multimodal queries. The company has also made AI Overviews available to teens and removed the sign-in requirement for access.
While Google strives for objectivity in AI responses, they acknowledge potential challenges, such as unintended persona adoption or opinion reflection. The company emphasizes its commitment to rapid improvements based on user feedback and maintaining high standards for helpfulness and quality.
