Build your business with AI: Aigency to emerge from Google’s AI Test Kitchen

Aigency is an (unreleased) experiment in Google’s AI Test Kitchen, where you can build your social media presence through AI tools.

I’ve posted about Aigency before, in the super early stages. Since then, it has evolved significantly. Look at the first image in the bottom tweet, and compare with the image above.

So this looks really promising already. Let’s get into it!

I’ll make my business uh… tomfoolerycorp, I think that’s fine?

Seems it has to be a pre-existing business with decent SEO, because after you input your business name, it’ll create a whole marketing campaign for your business.

It’ll look up your company name on both Google Search & Google Places and compile a business report. This’ll serve as context for the following features. This calls the flow “business-profile”. At it’s core, Aigency works by calling breadboard flows. If this was all coded traditionally, I imagine it would take longer than a month to have all these working flows.

Now, as it’s reverse engineered, there’s a whole lot of things stopping it from being fully functional on my end. But lucky for me, I have a whole collection of functionality through plain and simple observation.

After that, it’s supposed to take you to a For You page. But for managing your branding. Insane.

Since in the previous page, it generates Instagram posts, Blog Posts & Audio Ads, it’ll show the results here, and you can add additional context.

Editing my profile doesn’t work yet, and I’m met with a placeholder page with placeholder data from the business report. Regardless of what you put, it’ll show this exact screen:

This is still in development, and there’s a whole lot of guarding around the functionality. Either due to my posts or general guarding of important features, the source is obfuscated for all of AI Test Kitchen. Not just Aigency! I imagine there’s more to AI Test Kitchen than just Aigency, lots of new paths have shown up in AI Test Kitchen that I think is worth digging into.

Speaking of paths, there’s actually a playground so that one can test each thing out individually.

The Playground

AIgency Playground — has 4 buttons, all covered in the article. Keep reading!

The playground doesn’t seem to be an actual feature within Aigency, and looks like it’s a plain debugging feature, meant for the developers working on this. It bears similarity to the other debugging pages within AI Test Kitchen, and goes against the UI / design language of Aigency.

Let’s try out the business onboarding one. It shows me an input, I’ll test it out with Tomfoolerycorp.

This calls the business-profile flow, and returns a collection of data from Google Search & Google Places. Here’s the result!

Oh wow, there’s an actual place called Tomfoolery Wood. Whoops.

The thing is, that’s the only button that works. The rest seem to be internal only, making a reference to connection:jetway in what seems to be an error log. “Search the web” dumps the error log in the UI.

Jetway seems to be a common internal name, previously used for the internal API for Gemini before its release in Makersuite / AI Studio.

Generate Image doesn’t dump logs — it’s called Juno, as a reference to the internal model name. However, it dumps roughly the same logs in a network request.

Instagram post doesn’t even make a network request. It just exists as an input field and a button.

Services Path

To be made available at /services, the Services page seems to be the Dashboard of sorts when you’ve made your first Aigency.

Nothing in this page is actually clickable / has proper functionality, but it’s interesting. Brainstorm a company name? After you already input the company name for the research? No idea why that’s there, but it’s interesting regardless. Maybe this is the level of scale they’re going for, where it can even scale to subcompanies?

It looks to me like it’s an earlier form of Aigency that was scrapped, or an upcoming feature for a general dashboard when you load up after generating an Aigency.

What about the implications?!?!

If you can manage your business branding, ads and marketing overall with this AI powered workflow, it’s insane and it’ll boost so many people starting out in the world of business. However, it’s easy to be concerned by the implications, but at this stage, we’ve already gone to a point where any bad side effects from AI tools are really just bound to happen regardless of the tool. It’s all the same.

What I think about it

This is Google building it. I like the UI. I like the approach. For-you Pages for recommending what to post? I think we’ll be seeing a whole lot more of this sort of thing popping up in social media websites, I’m glad that this is for boosting a business instead of personal accounts, otherwise we’ll be met with a stream of AI slop 24/7 from no-name meme pages. There’s enough of that on Twitter, and I imagine this’ll be a common thing in the future — direct tools to post AI content, directly within social media. No soul in any form of content.

As an extreme example / experiment, it would be interesting to see a social media platform where you put in context about yourself, and when it comes to posting, you’ve got two options — post with image, and post without image. All AI generated, no soul, no personal touch. Dead internet theory at its end stages. A nightmare for many, a revenue stream for plenty.